Taylor Cavanah, Locai's Founder got into an awful mess for their newly launched Android App missing in the Android market. Yes.. strange but true!
Locai launched their Android App..but even days later, it was no where to be found in the Android market. What must be the reason? It's none other than the Google's Auto-correct feature which makes the App to be invisible. Is that really possible for an App to go invisible? Check out! In reality, somewhere on the back end, Google’s Android Market is auto-correcting all searches for “Locai” to “Local” without alerting the user. And guess what.. even I faced the same while searching for Locai's Logo. Here's the Screen Shot!
Even after successful branding and promotion for several months, Locai is losing a ton of users and investment as people though converted to download the app, but can’t find it. Since everyone downloads apps by searching for "Locai" first, this is raising a huge blow to them.
Now that Locai is losing a gallon of users, it is stuck with the decision.. Do they change their name (thereby abandoning whatever progress with the brand they’ve made so far), Or do they just sit back and hope Google is willing to implement a fix like prioritizing exact matches before showing autocorrect results?
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